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Client Study: Outpatient Strategy

Background

Mon Health Outpatient Surgery Center (MHCOS) is an Outpatient Ambulatory Surgery Center located in Morgantown, West Virginia. MHCOS is a joint venture ASC between Mon Health and a group of local surgeons including Mountain State Orthopedics, McClellan Plastic Surgery, and Mountaineer Orthopedic Specialists. The primary specialties for the ASC include Orthopedics, Podiatry, Plastic Surgery, Pain Management, Oral Surgery, and Oculoplastic Surgery. The approximately 14,000 sqft multi-specialty Center offers a variety of procedures performed under general, monitored and local anesthesia, in a patient-friendly, caring atmosphere featuring four state-of-the-art operating rooms.

The joint venture ASC has dedicated staff of highly qualified nurses and Board-Certified anesthesiologists with extensive background and expertise in outpatient surgery. All surgeons with staff privileges have been carefully credentialed and have privileges at both the ASC and Mon General Hospital. This center is Medicare Certified and Joint Commission accredited.

State of affairs

Mon General Hospital, a subsidiary of Mon Health, serves as the county hospital for Monongalia County, West Virginia. The hospital maintains excellent relationships with all of its physicians by providing high-quality care in a safe environment. At the time, the hospital lacked a strategy to strengthen its relationship with some key physician groups in the area. Mon Health needed a company with experience in deploying outpatient strategies for ASCs to help provide them with a solid strategic direction towards success.

The HVP Solution

HVP was hired in August 2015 to develop the JV ASC with a goal of building a solid, long term partnership with the physician partners while allowing them to remain independent practices. HVP performed an extensive amount of research by analyzing data, conducting physician interviews, and preparing financial projections for the JV ASC.  “HVP’s expertise in the ASC field is second to none. They sought my input for key decisions and kept the surgeons informed every step of the way.” said Administrator Stacey Ferguson.

Outcome

MHCOS was developed and opened its doors in March 2017. The HVP clinical team immediately began building strong relationships with surgeons and began implementing metrics to track behaviors such as a Patient Satisfaction Surveys and Monthly Dashboard Reports.The center is very profitable boasting a positive Operating Income within 6 months of opening. MHCOS continues to provide consistent, positive cash flows and boasts excellent clinical outcomes and patient satisfaction survey results.  Most recently, MHCOS and HVP have formed a steering committee to develop a Total Joint Program for the ASC.

For more information about HVP’s hospital/physician joint-venture capabilities, contact us.

by Healthcare Venture Professionals

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