Healthcare Venture Professionals — Article Library

All entries for January 2010

Pain Treatment Centers

In the opinion of Healthcare Venture Professionals, the development of a free standing Pain Treatment or Pain Management Center continues to be a an excellent opportunity for the creation of a Joint Venture (JV) between the Hospital and Physicians practicing this specialty. As ASC specialists, HVP can consult, develop and manage both multi specialty and single specialty ASC’s such as a Pain Center.

Patients and Physicians tend to like this free standing approach vs. having Pain Treatment services provided in a purely Hospital setting. Access, convenience, excellent customer service and a variety of efficiencies for the Patient and his / her Family (including lower costs) are much more likely to be achieved in a free standing setting dedicated only to Pain Treatment. Physicians can generally be more productive in this environment which frees up valuable time for them to devote to other professional or personal activities.

In the event that a JV approach is taken, many of the above benefits apply to the Hospital as well. The collaborative model avoids another situation where, as an alternative, the Hospital might find itself in direct competition with Physicians providing Pain Treatment. The JV model turns a potential negative into a positive situation, and the Hospital also benefits from enhanced levels of Patient satisfaction with Pain Treatment rendered in a free standing facility. If properly designed, developed and managed, the JV Pain Center should also lead to expanded market share of Pain Services and improved financial / business results for both JV partners.

A more recent question being heard concerns changes to Medicare ASC reimbursement for Pain Treatment services provided in a free standing ASC setting. Despite the decreases in Medicare facility payments scheduled to take place between now and 2011, HVP believes that a free standing Pain Center can still do very well. The key to this success will be even greater attention to effective business planning, facility design and ongoing professional management leading to the achievement of all possible operational efficiencies.

If you’d like to talk about how HVP can assist you in the development of a JV Pain Treatment Center, give us a call at 615-457-1848. And don’t forget to visit our website at www.hvpros.com to learn more about the HVP philosophy and approach to collaboration on significant single specialty ASC’s such as Pain Treatment Centers.


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